Cookie Policy
Cookie Policy
Effective Date: April 21, 2025
This Cookie Policy explains how Hype Beauties uses cookies and similar tracking technologies. Hype Beauties is registered in the Netherlands and complies with the EU ePrivacy Directive (2002/58/EC), as implemented in the Netherlands through the Telecommunications Act (Telecommunicatiewet, Art. 11.7a), and the California Consumer Privacy Act (CCPA) for US users.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the site remember preferences, improve user experience, and provide analytical and advertising data.
2. Cookie Consent (EU/NL)
When you first visit our Site, you will be presented with a cookie consent banner. You may accept all cookies, reject non-essential cookies, or customize your preferences. You can change your cookie preferences at any time via the cookie settings link in our footer.
3. Types of Cookies We Use
Strictly Necessary Cookies — No consent required
Essential for the website to function. Includes shopping cart, secure checkout, and session management. Cannot be disabled.
Analytics Cookies — Consent required (EU/NL)
We use Google Analytics to understand how visitors interact with our Site. Data is aggregated and used to improve user experience. You may opt out via your cookie preferences.
Marketing & Advertising Cookies — Consent required (EU/NL)
We may use tracking pixels from:
- Meta Pixel (Facebook/Instagram): To measure ad performance and deliver relevant ads
- Google Ads: To measure conversions and show relevant Google ads
- TikTok Pixel: To measure ad performance on TikTok (if applicable)
Functional Cookies — Consent required (EU/NL)
Remember your preferences such as language or currency settings.
4. Managing Your Cookie Preferences
You can control cookies through:
- Our cookie consent banner (shown on first visit)
- Your browser settings (see your browser's help documentation)
- Opt-out tools: DAA (US), Your Online Choices (EU), Google Ads Settings
Note: disabling certain cookies may affect website functionality such as shopping cart persistence.
5. Cookie Retention Periods
| Cookie Type | Retention Period |
|---|---|
| Strictly necessary (session) | Session only — deleted when browser closes |
| Analytics (Google Analytics) | Up to 26 months |
| Marketing (Meta Pixel) | Up to 180 days |
| Functional preferences | Up to 12 months |
6. Changes to This Policy
We may update this Cookie Policy as required by law or changes to our technology. Updates will be posted with a revised effective date.
7. Contact Us
Email: contact@hypebeauties.com
Website: www.hypebeauties.com
NL Supervisory Authority for Cookie Complaints:
Autoriteit Persoonsgegevens — autoriteitpersoonsgegevens.nl